Submitted by smacklin on Mon, 11/05/2012 - 17:52
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API Academy API Strategy Consulting Services

Define a Go-to-Market Plan for Your API Platform

 

In order to build a business around your API, you need to create a business plan appropriate to the API economy. Perhaps most importantly, you need to develop a strategy for ensuring that developers use your API to build innovative apps that deliver something of real value.

Through a series of online meetings and onsite workshops, the API Academy’s Strategy Consulting Services will provide you with the business use cases and developer onboarding strategies you need in order to build a successful API publishing program.

Based on extensive market research and hands-on experience in the app developer community, your API Strategy Consultant will help you define your API strategy, as well as delivering actionable insight into:

  • The best channels for marketing your API to developers
  • How to sell your API strategy internally
  • The most appropriate uses of the available resources
 

Areas of Focus

 

Market Analysis    

  • Segmenting the developer ecosystem
  • Analyzing competitor APIs
  • Establishing API business use cases and revenue models
 

API Promotion     

  • Listing APIs in directories and establishing involvement in online discussion forums
  • Participating in and sponsoring hackathons
  • Creating a strategy for organizing and promoting online developer challenges
 

API Success Metrics    

  • Defining appropriate success metrics
  • Identifying less tangible ways an API program may impact your business
  • Developing a long-term API strategy
 

API Academy API Strategy Consulting Services

 

Get the use cases and onboarding techniques you need to build your API strategy

Based on extensive market research and hands-on experience in the app developer community, your API Strategy Consultant will help you define your API strategy, as well as delivering actionable insight into: the best channels for marketing your API to developers; how to sell your API strategy internally; the most appropriate uses of the available resources.

 

Read the solution brief >>