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API-Driven Omni-Channel Commerce Using Layer 7

Achieve 360° customer engagement through identity-enhanced and context-aware APIs

Achieve 360° customer engagement through identity-enhanced and context-aware APIs

 

Ecommerce is moving past the browser. Retailers and eTailers alike want to give customers immersive shopping experiences across Web, mobile and social media channels. Ideally, these experiences should be location-specific and contextualized to each shopper’s identity and buying history. APIs provide the means for ensuring consistent shopping experiences across online channels. 

Layer 7 provides a geo-aware and mobile-optimized API management and orchestration platform that enables hyper-personal, omni-channel commerce. Relevant features of the Layer 7 API Management Suite include:

  • API adaptation of retailer content and commerce functions
  • API-level integration with cloud/Web/social/mobile services 
  • Single Sign-On (SSO) and identity federation across online channels
  • Logic for building an enhanced “buyer profile”
  • Context-sensitive content routing and API orchestrations
  • API Portal for helping developers discover and consume APIs