ROI for APIs: Using Hackathons to Evaluate Your API Program featuring TechCrunch & AT&T

Use hackathons to gather data on the value of your API publishing program

Overview

APIs are quickly becoming brands of their own and requiring product management strategies and marketing campaigns to be built around them to ensure they are effective. Hackathons provide a great way to grow developer awareness of APIs and attract the attention of thought leaders and influencers. But how do you demonstrate quantifiable ROI? 

This webinar with TechCrunch’s Hackathon Events Manager, Leslie Hitchcock, AT&T's Developer Evangelist, Alex Donn and Layer 7's API Evangelist, Alex Gaber explains how you can get feedback and data from hackathons that will help you prove the value of your API program. 

You Will Learn

• Which ROI metrics business managers want to see 
• What types of product research and testing you can conduct at a hackathon 
• How to collect feedback and data at the event

Presented By

• Leslie Hitchcock
  Hackathon Events Manager, TechCrunch
• Alex Donn 
  Developer Evangelist, AT&T
• Alex Gaber
  API Evangelist, Layer 7