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API-Driven Omni-Channel Commerce

Achieve 360° customer engagement through identity-enhanced and context-aware APIs

Achieve 360° customer engagement through identity-enhanced and context-aware APIs

 

In the mobile age, consumers are increasingly taking control of the shopping experience. Mobile consumers expect to be able to browse for, purchase and receive products through channels of their choosing. This trend has been referred to as “the consumerization of retail”.

ECommerce is moving past the browser. Retailers and e-tailers alike want to give customers immersive shopping experiences across Web, mobile and social media channels. Ideally, these experiences should be location-specific and contextualized to each shopper’s identity and buying history. APIs provide the means for ensuring consistent shopping experiences across online channels.

CA Layer 7 provides a geo-aware and mobile-optimized API management and orchestration platform that enables hyper-personal, omni-channel commerce. Relevant features of the CA Layer 7 API Management Suite include:

  • API adaptation of retailer content and commerce functions
  • API-level integration with cloud/Web/social/mobile services
  • Single Sign-On (SSO) and identity federation across online channels
  • Logic for building an enhanced “buyer profile”
  • Context-sensitive content routing and API orchestrations
  • API Portal for helping developers discover and consume APIs