Getting Your API Discovered: The Secret to API Promotion featuring ProgrammableWeb

Engage and onboard third-party developers to maximize the value of enterprise APIs

Overview
Using APIs as a means for opening enterprise information assets to outside developers creates the promise of new revenue channels, expanded market reach and enhanced customer retention. But simply building an API does not guarantee these benefits. An open API can only create true value for an enterprise if it is discovered and used by third-party developers.

Therefore, enterprises need ways to promote their open APIs, in order to engage and onboard developers. This webinar, presented by Layer 7 Technologies and API community pioneer ProgrammableWeb, explores a range of best practices for API promotion and developer community building.

You Will Learn

• Key factors that make popular APIs successful
• Tips for preparing your API for discovery and growth
• Best practices for engaging and onboarding developers
• Ways to gauge usage and popularity of your API

Presented By

• John Musser
  Founder, ProgrammableWeb
• Dana Crane
  Product Manager, Layer 7 Technologies