May 30th, 2012

Where Did Siri Go?

IBM Versus SiriRecently, there’s been some media focus on the limits of BYOD, especially relating to businesses disallowing certain smartphone features. This article on IBM’s somewhat restrictive BYOD guidelines mentions outright bans on technologies like Dropbox and Siri. As an ex-IBM employee, a geek in a partner-facing technical role and a smartphone user, I’m particularly intrigued by the lines drawn by corporations in cases like this.

As the variety of available business apps and mobile devices continues to grow exponentially, enterprises will find it increasingly difficult to place such rigid limits on BYOD. Employees are already beginning to feel entitled to use apps that make them more efficient. In some case this may mean that employees will knowingly use banned apps. If businesses want to avoid this kind of insubordination, they will have to work with their employees, not against them.

One part of the solution is a focus on education rather than overly-strict technological bans. Another is embracing the concept of BYOD rather than fighting it. For instance, many of our customers provide their own apps to run on employee-owned devices. We focus on providing these customers with solutions that allow them to make BYOD secure and manageable, without having to ban apps or impose invasive mobile device management software.

The rest of the solution will come from Cloud and mobile vendors taking steps to make their technologies more enterprise-friendly. This means, for example:

  • Apple will need to recognize its prevalence in the enterprise market and take steps to certify iCloud and Siri for business use.
  • Google Drive and Microsoft SkyDrive will need to deliver terms of service that assuage fears rather than fostering them.

No one has all of the answers yet and I suppose you can’t blame IBM for a cautious approach but the most successful BYOD initiatives are likely going to be those that are flexible enough to avoid alienating employees. How else will we know what happens when Siri is asked to open the pod bay doors?

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment