September 24th, 2012

Upcoming Webinar: Open APIs + Software Competitions = Innovative & Creative Solutions featuring ChallengePost

Layer 7 Challenge Post WebinarOpen API publishers often find themselves testing different strategies for promoting their APIs to developers. Hackathons represent a quick and easy way to get publicity and traction but API publishers often find the effects to be short-lived, with few meaningful mobile apps or Web mash-ups actually getting built.

At Layer 7, we work with our customers to help them drive real and measurable business results from their APIs. One specific method that has proven successful over time is running software competitions. As a partner with the leading online competition platform, ChallengePost, Layer 7 helps customers create developer challenges that get the desired results.

Within the scope of a hackathon – even one with unlimited Red Bull and experienced developers – time constraints will always force teams to cut corners and deliver prototypes or alpha/beta applications. By taking the idea of a hackathon and stretching it out over weeks or months, API publishers see drastically improved results.

Online challenges give developers the time to write quality code and build their applications from alpha, to beta, to production. Developer challenges also give API publishers more meaningful ways to engage with the participating teams. Meanwhile, offering prizes creates incentives that drive real, committed interest from developers.

I’ll be looking more deeply into the ins and outs of developer competitions on October 4, when I co-present a webinar called Open APIs + Software Competitions = Innovative & Creative Solutions, alongside Brandon Kessler of ChallengePost. Click here if you want to see more details of this event or if you’re interested in registering to attend.

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