June 6th, 2014

APIs Fueling the Connected Car Opportunity

APIs Fueling the Connected Car OpportunityI just attended the Telematics Detroit 2014 conference, which was abuzz with mobile connectivity sessions and workshops. But the mobile conversation at this event was entirely in the context of the connected car, as opposed to the mobile phone.

The connected car has emerged as a real-world illustration of the opportunities presented to businesses and consumers by the Internet of Things (IoT). And – as you probably know – IoT is a hot topic right now.

Thilo Koslowski, Vice President & Distinguished Analyst at Gartner, who is known for his prediction making, claimed the car will be the most innovative and exciting mobile platform over the next 10-to-15 years. A bold statement but this goal is achievable and very much within reach.

The automobile industry has already made great strides and is quickly leveraging the business advantages offered by the digital economy. What once was considered to be a telematics and roadside assistance market has quickly transformed into fertile ground for mobile app development, with broad connectivity opportunities that will enhance the consumer’s overall digital lifestyle while delivering auto manufacturer efficiencies throughout the entire value chain.

While consumers continue to demand somewhat standard connectivity features such as navigation, maps and parking location services, there’s also a significant demand for advanced connectivity features such as the ability to make payments directly from the vehicle, remotely start the car or receive diagnostic information on a mobile device. There is also a willingness to share data with third parties, especially if this results in a better driving experience or cost savings.

But data sharing has privacy implications in this context, which could become a significant roadblock. A Gartner survey of automobile consumers uncovered that 61% respondents would not opt-in if too much information was taken. So, enabling this new world of connectivity in auto requires a balanced approach. Consumers want the convenience and personalized experience that connectivity offers but only if it doesn’t impact their rights and freedoms.

That’s where a proper API strategy makes a difference. APIs will become fundamental to any connected car strategy by enabling an ecosystem of drivers, vehicles and partners to share data in a way that will improve the consumer experience through better digital design, engagement and security.

To learn more, please read our new eBook: APIs Fueling the Connected Car Opportunity. This document outlines a number of key connected car use cases and explains how the proper API security and management solution will enable you to meet your connected car business and security objectives.

June 5th, 2014

The Need for Secure APIs in Retailing

Secure API RetailApplications in today’s retail industry are highly distributed and are generally connected by proprietary protocols. But trends toward expanding geographic distribution are driving increased demands for integration — and these demands are driving a greater use of application programming interfaces (APIs) in retail.

Retailers worldwide are under tremendous pressure to innovate faster and cycle through inventory as quickly as possible. Also, aggressively managing inventory supply chains is increasingly challenging because consumers have online access to competitive retail Web sites and can easily purchase products elsewhere.

“Showrooming” — the practice of examining merchandise in a traditional brick-and-mortar retail store but then shopping online to find a lower price for the same item — is placing increased margin pressure on retailers, particularly in countries like the US that have relatively low shipping costs.


Read more: 5 Simple Strategies for Securing APIs


Retailers are responding by accelerating inventory churns by gaining product visibility on partner Web sites and maximizing exposure of available inventory. The ability to quickly implement secure APIs that enable innovative merchandising opportunities and aggressive supply chain management can make the difference between success and failure in a highly competitive market.

Customers expect retailers to always have items they want in stock. For example, a customer who wants a sweater in a certain size and color will just shop elsewhere if that exact sweater is not available when he or she wants to buy it. Brand loyalty and repeat business are hurt by a failure of any link in the supply chain. APIs and the ability to accelerate integration with partner systems help retailers not only to increase merchandising opportunities but also to gain greater visibility over purchasing patterns and supply chain demands.

APIs can have an even greater impact on retail markets with products that have shorter shelf lives. While the clothing markets are aggressively deploying APIs, so too are retail markets that rely on perishable products, such as the food industry. Obtaining food products when needed and minimizing spoilage requires an information-centric approach to supply chain management. Food service retailers and grocery stores both depend on real-time information about product availability. In this context, innovative APIs into third-party applications can provide a competitive advantage.

To see the long-term potential of APIs in retailing, I think we can take a look at industries such as online gambling. The gambling industry is a tremendously aggressive consumer of APIs. In locations where it’s legal, large bookmaking organizations compete to quickly introduce opportunities for people to bet on everything from sports to political races or the national budget. Online betting companies develop games or set up innovative new betting scenarios to captivate retail customers and APIs allow them to retail new services out very quickly, to keep customers engaged.

For multi-channel retailers, it’s only natural to want to give customers immersive shopping experiences across not only brick-and-mortar storefronts but also Web, mobile and social media channels. These online experiences are increasingly location-specific and contextualized to each shopper’s identity and buying history. APIs provide the means for ensuring consistent shopping experiences across multiple retail channels.

Retailers are increasingly seeking to engage buyers everywhere they might be, whether online or in-store. They are looking for ways to deliver immersive commerce experiences — including consistent content, promotions and rewards —  across multiple channels. Retailers want to tailor these experiences to buyers’ enhanced identity information. Achieving all this requires the ability to:

  • Expose content, commerce, loyalty and promotion functions as APIs
  • Integrate APIs from third-party affiliates, mobile apps, social networks, geolocation services, customer data sources and ad networks
  • Resolve and reconcile a buyer’s identity across online channels
  • Simplify mobile notifications.

Having the toolset to manage APIs is essential. The CA Layer 7 API Management Suite provides all the API creation, integration and orchestration features necessary to meet context-aware, multi-channel retail merchandising objectives. By adopting proven policies and procedures for ensuring secure APIs, retailers can aggressively scale their online merchandising initiatives and potentially reach more customers with innovative offers of products and services.

June 4th, 2014

The Right Connected Car App Experience

Connected CarLike most connected things these days, the connected car is powered by APIs. A rich connected car application ecosystem – running on both mobile devices and in-car infotainment systems – is seen as a key to customer loyalty. Car manufacturers and car service providers are hard at work developing a connected car experience that will “stick” over time.

As well as enabling new user experiences, connected car APIs unlock data that offers tremendous business value, powering partnerships with insurance companies and law enforcement, enabling new use cases around traffic management and urban planning. You can read about some of these use cases in our eBook, APIs Fueling the Connected Car Opportunity.

I’ll be at the Telematics Detroit 2014 conference this week, where I will be speaking about the need for secure APIs to power the connected car – starting at 4:35pm on Thursday. Earlier that day, live from the conference, I’ll be joining CA Layer 7’s latest API Tech Talk, The Connected Car, IoT, Apps & OAuth, which starts at 9am PDT.

If you’re attending the show, please stop by the Layer 7 booth (#118) to learn more about how APIs enable connected car use cases (and enter to win some Bose speakers!) If you can’t make it to the show, be sure to join the Tech Talk, where you’ll be able to get your connected car questions answered live. And if you can’t make that, you can always read the eBook.

May 21st, 2014

The Increasing Impact of APIs on the Digital Marketplace

Written by
 

The Increasing Impact of APIs on the Digital MarketplaceFor years, organizations connected distributed applications using increasingly complex protocols. But as the principles of the World Wide Web rapidly penetrated the business world, IT organizations began to realize that many of the concepts, infrastructures and protocols that enable the infinite scalability of the Web could be applied to enterprise application development. Enter the application programming interface (API).

Business needs are driving enterprises to open their data and applications more to partners, developers, mobile apps and cloud services. APIs provide a standardized way to open up information assets across the Web, mobile devices and the cloud. However, to make API information sharing safe, reliable and cost-effective, enterprises must deal with critical security, performance management and data adaptation challenges.

The API can be used as a lingua franca of modern computing, allowing the enterprise to selectively open up applications in order to create value. It is not a coincidence that the API movement has grown in importance as a new generation of coders has come of age – a generation that values simplicity and getting the job done.

The complexities valued by the previous generation of developers are giving way to developers more focused on lowering the barriers to entry and on improving the accessibility of information while ensuring the security of critical enterprise resources. APIs allow developers to greatly simplify integration.

APIs open up new opportunities for executives to evaluate business information resources in order to build value for the enterprise by creating services that others can consume. For example, the New York City Subway System opened up APIs so that developers could build apps exposing train status information. The Metro Transit Authority (MTA) recognized that its core business was transportation, not app development, so it didn’t try to build smartphone apps but instead exposed its core information systems through APIs that allow developers to create apps which provide consumers with updated transit information.

The MTA is leveraging information in existing systems in order to allow developers to build apps that create more informed consumers, who are presumably becoming more reliant on public transportation. This strategy is allowing the New York MTA to provide better transportation through APIs and cities like Washington DC are similarly opening up their APIs to make transportation easier for their citizens. By understanding consumer needs for better and timelier transportation information and filling those needs by opening up APIs to the development community, transportation providers are building more loyal customers.

Understanding the opportunities to capitalize on APIs is crucial and many companies are turning to their marketing departments for direction on API strategies. To their credit, marketing professionals are often forward-looking and trend-driven and many have been monitoring API advances and seeing the business opportunities potentially enabled by API adoption. They are well positioned to evaluate available data within business applications in order to determine what information the organization should make available in a safe and secure manner to create value for the enterprise.

Once the APIs are developed, the ability to promote available APIs among the development community is essential for gaining acceptance and adoption. Organizations need the ability to market their APIs to create interest within the development community. To obtain maximum value from APIs, enterprises need ways to attract, onboard and manage developers.

The CA Layer 7 API Management Suite provides enterprises with a comprehensive set of solutions that externalize APIs in a secure, reliable and manageable way. It includes the CA Layer 7 API Portal, which allows the enterprise to deploy the infrastructure to monetize APIs, advertise them and create communities around them. This allows organizations to capitalize on the increasing impact APIs are having on the digital marketplace and to build and manage secure APIs that create increased value for the enterprise.

May 9th, 2014

Trade Shows, Connected Cars & Secure APIs

API Events May-June 2014May and June are shaping up to be busy months here at Layer 7! We will be sponsoring and exhibiting at a number of leading industry events and our API Management experts will be speaking at several of these shows.

Notably, throughout the month of June, our speakers will be focusing on the “connected car” – a prominent Internet of Things use case. Below, I’ve provided a list of some upcoming shows that will have a Layer 7 presence. If you’re attending any of these events, take the opportunity to learn how secure APIs will be vital to enabling automotive connectivity. And be sure to stop by the Layer 7 booth to say “hi”!

For full details of our upcoming events, visit the Layer 7 Web site. And if you’d like to schedule a meeting with one of our experts at any of these shows, please reach out to us by emailing events@layer7.com.

Layer 7 events in May/June 2014: