This week, at Mobile World Congress, I got to see firsthand how mobile and Cloud are transforming the distribution of content. People want to consume entertainment on four screens: TV, PC, smartphone and tablet. They want their watching, listening, gaming and reading experiences to be 100% portable. They want instant, on-demand access to content. They sometimes want to own the content but they sometimes prefer to rent or subscribe. These changes in how end-users want to consume content are demanding a rethink of how entertainment producers deliver this content.
Cloud and APIs figure prominently in enabling entertainment producers to deliver content anytime, anywhere. APIs allow producers to expose content and associated metadata to “apps” that can be delivered via any smart device, including a TV. Similarly, Cloud computing creates the promise of instant content delivery to any device, on-demand. But for the content producer, exposing content from the Cloud, over APIs, across the Internet, to a mixed universe of internally and externally-built apps that may live on TVs, PCs, tablets or smartphones creates challenges around security and management.
Layer 7 offers solutions for entertainment producers and distributors who need to secure and manage content delivered from the Cloud, over APIs, to apps. That’s why, this Friday, Layer 7 will be exhibiting at the Hollywood IT Summit. If you happen to be attending, stop by the booth or catch Layer 7’s Steve Loscialpo giving a talk called Simplifying Content Distribution Across Mobile & Cloud Using API Management. Here are the event details:
- Hollywood IT Summit – Friday, March 2, 2012
Pepperdine University, Malibu Campus, Los Angeles – Register here