March 7th, 2012

Layer 7 at the Entertainment Technology Center

Entertainment Technology CenterContent is king – again. After years struggling to regain a foothold under the gale of new Internet technologies, content producers are once again finding their footing. With the popularization of smart TVs, smart-phones and the iPad (the ultimate content consuming device), content has found itself back at the center of the consumers’ entertainment universe.

For content producers, the ability to make content available across devices and through online distribution partners is dependent on opening up the content and associated metadata via APIs. Sometimes these content streams and supporting materials are just opened to select groups of partners. Sometimes this same content is additionally exposed to public app developers, so that they can build the latest and greatest apps around the content.

In either case, because of the explosion in app-driven smart devices and the APIs that connect them, content producers are able to develop new ecosystems, open new revenue streams and build new customer relationships.

That’s why Layer 7 is excited to have been invited to present at the Entertainment Technology Center’s quarterly Mega Session, tomorrow in LA. Coming on the heels of the latest iPad launch, our presentation on new API-driven distribution models couldn’t be more timely.

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