Last week, I attended the Gartner Application Architecture, Development & Integration Summit in Las Vegas for the third consecutive year. Aside from the cool alumni sticker on my attendee badge, returning annually to this conference also provides a really interesting touch-point with a familiar cross-section of potential (and existing) customers.
In past years, talking to other attendees during exhibit hours involved some amount of basic education around the value of APIs to enterprises, potential use cases and the need for security and management of those APIs. This year was a totally different experience, as there was no education necessary. Instead, I found these decision makers already informed – eager to implement or continue implementing their API strategies in order to achieve real-world mandates from their management and lines of business.
They told me about mobile initiatives requiring apps developed for customers, partners and/or employees; they talked about modernization of legacy infrastructure and a deeper embrace of hybrid cloud; they recognized the need for developer enablement and a shift toward continuous deployment. Most importantly for us, they recognized that APIs are essential to the successful deployment of each of these initiatives.
In a world quickly moving toward “software-defined everything,” they also acknowledged the importance of API security and management. Instead of asking why they would need our solution, they asked for differentiators in the marketplace and our latest innovations. I was happy to talk with them about the recently-released version 2.0 of our Mobile Access Gateway, which enables developers to focus on creating the best apps possible while maintaining an unprecedented level of end-to-end security from the native app to the enterprise datacenter.
We also talked about: advanced features in the latest releases of our Gateway and API Portal products; our unparalleled capabilities in security and integration; our recognition from analysts as leaders and innovators in the industry. And we talked about the future – what new technologies are being considered and how they’re going to transform the enterprise even further.
As 2013 comes to a close, this year is beginning to look like a turning point. This may be remembered as the year enterprises embraced the API, leading to a broad range of innovative programs. We’ve seen massive consolidation and investment in our space, including our own acquisition. APIs have certainly joined the mainstream. Now it’s time to see what great things we can help our customers accomplish. I’m really looking forward to 2014!