October 2nd, 2013

How APIs Grease the Data Wheels

Data MonetizationThis week, I’ve been attending and speaking at Data 2.0 in San Francisco, which is part of the API World Conference & Expo. Plainly, there is a connection between data and APIs.

As an API vendor, I would dearly like to believe the universe is embracing the API; giving it the proverbial uplifted thumb. And there’s no reason to think data doesn’t similarly “like” the API. APIs unlock value by making information available to both developers and applications – and there is plenty of value in data. Unlocking the value of data benefits everyone, especially the new data barons who own, aggregate or analyze the data. If data is the new oil, APIs are the pipelines and tankers (I guess making Hadoop the refiner).

But exposing data via APIs is not the full extent of the connection between data and APIs. The data landscape is getting reshaped by new found capabilities to store, mash, analyze and consume data. APIs provide the pathways for moving the data. But that leaves open the question of who regulates the pathways and the flow of data.

API delivery and management platforms like Layer 7′s represent one option for regulating the pathways and – if I may be so bold – perhaps the right way when data spans the Internet. If data sources, processors and destinations are distributed across the far-flung clouds, devices and apps that make-up the Internet, APIs provide the best way to interconnect the various data stores and actors. But then API delivery and management platforms are needed to govern that data flow.

API delivery and management platforms can simplify the ingestion of data from diverse stores spread out across the Internet. They can scrub, normalize and sanitize the data sets. They can simplify routing and federation across analysis and visualization tools. They can make data more consumable for developers, mobile apps, cloud services and even devices. And in the case of products like Layer 7, they can do this in a way that preserves privacy, integrity and general security.

Enterprises want to unlock value from their data oil. APIs provide the channels for getting the oil to the place where it can make the most difference. API delivery and management platforms ensure that the flow of data is both secure and managed – and always the right fit. As I described in my Data 2.0 talk earlier today, API delivery and management platforms can make the difference between being a data wildcatter and data baron.

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