April 16th, 2013

Webinar Tomorrow: How to Choose the Right API Management Solution

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API Management WebinarOn Wednesday morning, Layer 7 will be hosting a webinar on How to Choose the Right API Management Solution. There are many solutions that cover one or two aspects of API Management – just a portal or just a Gateway or just access control. However, a truly comprehensive API Management platform needs to provide a broad range of functionality in the management of four distinct areas: identity, developers, interfaces and operations. We’ll delve into each of these areas and discuss what to look for from your solution.

We’ll also talk about the “-ilities” of an API Management platform: scalability, manageability, extensibility etc. We will illustrate each of these with a real-world Layer 7 customer example. You’ll see why these and other non-functional requirements matter just as much as the solution’s technical capabilities.

So, please join me and Layer 7 Product Manager Dana Crane as we discuss these key API Management criteria tomorrow. There will be time for questions – both technical and conceptual – and all attendees will receive a free copy of the recently-published Forrester Wave for API Management Platforms. See you tomorrow!

Register now for How to Choose the Right API Management Solution >>

March 7th, 2013

API Business ROI

API ROI WebinarNumerous measurements exist for APIs. On the technical level, these metrics are fairly well understood. However, on the business level, there is a great deal of confusion over how the effectiveness of an API program can be accurately measured.

Layer 7’s March 14 webinar, ROI for APIs – which will feature input from TechCrunch and AT&T – should help to clear up some of this confusion. In particular, the webinar will focus on how hackthons can be used to gather valuable data for API ROI measurement.

How you measure your API ROI will depend on the purpose your APIs play in the greater business picture. Therefore, to provide a little primer for the webinar, I thought it would be helpful to give examples of a few API business models and how they might generate revenue.

  • Per API Call
    Text messages sent via an API are billed at $0.01 per message
  • Per API Payload
    Voice transcriptions via an API are billed at $0.01 per word
  • Transactional Revenue
    An API call delivers a purchase
  • Firehose API
    A monthly subscription provides unlimited API access
  • Platform API
    An existing SaaS platform provides an API for partner integrations

To learn more, register for the webinar – ROI for APIs: Using Hackathons to Evaluate Your API Program featuring TechCrunch and AT&T.

December 11th, 2012

Clarifying “Hybrid Mobile App”

Hybrid Mobile AppsTomorrow, I’ll be presenting a webinar called 5 Ways to Get Top Mobile App Developer Talent for Your Open APIs. Preparing for this webinar got me thinking about different types of mobile app and how they relate to APIs. One thing that occurred to me was how loosely the term “hybrid mobile app” is used – I’ve seen it used to define two very different types of app.

1. Hybrid HTML5/Native Mobile Apps
The term “hybrid mobile app” is often employed to describe an app that is created using a WORA (write once run anywhere) framework like PhoneGap or Appcelerator. These frameworks basically make it simple for developers to generate mobile apps using HTML5, Javascript and CSS.

In the case of Phonegap this app will essentially be a “wrapped” Web site. For PhoneGap apps, developers will often use a UI framework as well, such as JQuery Mobile or Sencha. These UI frameworks look “good enough” on mobile devices, although they should not be confused with the true native UI controls of iOS, Android etc.

In the case of Appcelerator, the generated app can actually leverage the true native sliders, scrollers, date pickers etc. of the device OS. The limitation to this approach is that a developer is fully locked in to what Appcelerator provides. Currently it offers builds for native iOS and Android as well as an HTML5 build, which could potentially be run through PhoneGap.

2. Hybrid API-Driven/Thin-Client Mobile Apps
The term is also used to describe apps that are installed on and run entirely on the mobile device – similar to how a totally native, offline game or other app might work – but which rely on a data connection for presenting Web-based resources, enterprise application functionality or other information assets.

Of course, these information assets are made accessible to the apps via APIs, which is where Layer 7 comes into the equation. In tomorrow’s webinar, I’ll be mainly focused on hybrid mobile apps that are powered by APIs and discussing aspects that are important to address when developing an HTML5 hybrid native app that is also a hybrid API-driven native app. Click here if you want to find out more about the webinar or if you’d like to register.

December 10th, 2012

Top 5 Resources from Layer 7 in 2012

Top Layer 7 ResourcesThis year has seen incredible growth in the API economy, particularly as it relates to the proliferating mobile app ecosystem. At Layer 7 technologies, we are committed to helping enterprises understand these issues through a range of thought leadership activities. As a part of this, we’ve published a great deal of content in our Resource Library during 2012. With the year drawing to a close, it seems like a great opportunity to review some of the most popular pieces.

We tackled issues around mobile and BYOD head-on in a white paper called Secure Mobile Access for Enterprise Employees, which describes how enterprises can securely open their data and application functionality to mobile devices via custom-made apps. Another popular white paper was Federated Identity & Single Sign-On, which explores identity federation for API, mobile, SOA and cloud.

Our webinars featuring input from Forrester Research also drew a lot of interest, especially A Practical Guide to API Security & OAuth for the Enterprise, which provided real-world insight into deploying OAuth as the access control component of a complete API Management solution. Forrester also helped us explore enterprise mobile enablement in another webinar, How to Make Your Enterprise Applications Mobile Ready, Fast.

Looking to the future, Layer 7 will be publishing a series of eBooks, outlining essentials for addressing key issues around API Management and Mobile Access. We got a great reaction from the first of these, called 5 Ways to Get Top Mobile App Developer Talent for Your Open APIs. Over the coming months, we’ll also be publishing eBooks talking about mobile enablement and OAuth. Be sure to watch out for those!

September 24th, 2012

Upcoming Webinar: Open APIs + Software Competitions = Innovative & Creative Solutions featuring ChallengePost

Layer 7 Challenge Post WebinarOpen API publishers often find themselves testing different strategies for promoting their APIs to developers. Hackathons represent a quick and easy way to get publicity and traction but API publishers often find the effects to be short-lived, with few meaningful mobile apps or Web mash-ups actually getting built.

At Layer 7, we work with our customers to help them drive real and measurable business results from their APIs. One specific method that has proven successful over time is running software competitions. As a partner with the leading online competition platform, ChallengePost, Layer 7 helps customers create developer challenges that get the desired results.

Within the scope of a hackathon – even one with unlimited Red Bull and experienced developers – time constraints will always force teams to cut corners and deliver prototypes or alpha/beta applications. By taking the idea of a hackathon and stretching it out over weeks or months, API publishers see drastically improved results.

Online challenges give developers the time to write quality code and build their applications from alpha, to beta, to production. Developer challenges also give API publishers more meaningful ways to engage with the participating teams. Meanwhile, offering prizes creates incentives that drive real, committed interest from developers.

I’ll be looking more deeply into the ins and outs of developer competitions on October 4, when I co-present a webinar called Open APIs + Software Competitions = Innovative & Creative Solutions, alongside Brandon Kessler of ChallengePost. Click here if you want to see more details of this event or if you’re interested in registering to attend.