June 6th, 2014

APIs Fueling the Connected Car Opportunity

APIs Fueling the Connected Car OpportunityI just attended the Telematics Detroit 2014 conference, which was abuzz with mobile connectivity sessions and workshops. But the mobile conversation at this event was entirely in the context of the connected car, as opposed to the mobile phone.

The connected car has emerged as a real-world illustration of the opportunities presented to businesses and consumers by the Internet of Things (IoT). And – as you probably know – IoT is a hot topic right now.

Thilo Koslowski, Vice President & Distinguished Analyst at Gartner, who is known for his prediction making, claimed the car will be the most innovative and exciting mobile platform over the next 10-to-15 years. A bold statement but this goal is achievable and very much within reach.

The automobile industry has already made great strides and is quickly leveraging the business advantages offered by the digital economy. What once was considered to be a telematics and roadside assistance market has quickly transformed into fertile ground for mobile app development, with broad connectivity opportunities that will enhance the consumer’s overall digital lifestyle while delivering auto manufacturer efficiencies throughout the entire value chain.

While consumers continue to demand somewhat standard connectivity features such as navigation, maps and parking location services, there’s also a significant demand for advanced connectivity features such as the ability to make payments directly from the vehicle, remotely start the car or receive diagnostic information on a mobile device. There is also a willingness to share data with third parties, especially if this results in a better driving experience or cost savings.

But data sharing has privacy implications in this context, which could become a significant roadblock. A Gartner survey of automobile consumers uncovered that 61% respondents would not opt-in if too much information was taken. So, enabling this new world of connectivity in auto requires a balanced approach. Consumers want the convenience and personalized experience that connectivity offers but only if it doesn’t impact their rights and freedoms.

That’s where a proper API strategy makes a difference. APIs will become fundamental to any connected car strategy by enabling an ecosystem of drivers, vehicles and partners to share data in a way that will improve the consumer experience through better digital design, engagement and security.

To learn more, please read our new eBook: APIs Fueling the Connected Car Opportunity. This document outlines a number of key connected car use cases and explains how the proper API security and management solution will enable you to meet your connected car business and security objectives.

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