Applications – and specifically mobile apps – occupy a key battleground for companies trying to woo customers, differentiate their products and drive growth. This is happening across many industries but banking provides a good example. Mobile applications that put banking services in the palm of your hand have become a much more important differentiator than interest rates, which were previously used to lure customers. A well-designed mobile app drives a more engaging experience for customers and this, in turn, drives customer acquisition and retention.
During the recent Apps World show in San Francisco, we saw some examples of this trend and the extraordinary growth right across the application ecosystem. Of course, behind every great app there’s usually a great API and my “State of the Union” address on APIs highlighted the hard work and success we’ve seen over the past few years. But it also served as a reflection on the key areas enterprises much consider as they accelerate innovation via APIs and engage customers in new ways.
Identity and security were recurring themes and we’ll certainly be hearing more about these issues in the coming months. With public awareness of mobile exploits and loss of personal information growing fast, mobile app security is going to dominate the thoughts not just of product managers everywhere but also those of lawmakers seeking to define stricter legislation to protect consumers.
In this context there’s an increasing need to double down on the fundamental requirement for strong-but-user-friendly identity and security functionality in mobile apps. For developers building apps against enterprise APIs, meeting this requirement can be extremely challenging. Thankfully, enterprises can simplify the situation by leveraging the advanced identity and security features of API Management platforms. Right now, app security is often a stumbling block but – by making some smart infrastructural decisions early on – enterprises can turn it into a serious differentiator.