March 7th, 2013

API Business ROI

API ROI WebinarNumerous measurements exist for APIs. On the technical level, these metrics are fairly well understood. However, on the business level, there is a great deal of confusion over how the effectiveness of an API program can be accurately measured.

Layer 7’s March 14 webinar, ROI for APIs – which will feature input from TechCrunch and AT&T – should help to clear up some of this confusion. In particular, the webinar will focus on how hackthons can be used to gather valuable data for API ROI measurement.

How you measure your API ROI will depend on the purpose your APIs play in the greater business picture. Therefore, to provide a little primer for the webinar, I thought it would be helpful to give examples of a few API business models and how they might generate revenue.

  • Per API Call
    Text messages sent via an API are billed at $0.01 per message
  • Per API Payload
    Voice transcriptions via an API are billed at $0.01 per word
  • Transactional Revenue
    An API call delivers a purchase
  • Firehose API
    A monthly subscription provides unlimited API access
  • Platform API
    An existing SaaS platform provides an API for partner integrations

To learn more, register for the webinar – ROI for APIs: Using Hackathons to Evaluate Your API Program featuring TechCrunch and AT&T.

March 6th, 2013

New Layer 7 eBook: 5 Ways Every Telco Can Benefit from APIs

Telco eBookThe recent Mobile World Congress event in Barcelona reminded us about the growing importance of APIs to the telecommunications sector. Telco was actually one of the first sectors to show an interest in APIs but most carriers have still not taken full advantage of the opportunities presented by APIs and some have got their fingers burned trying to court the long tail of third-party app developers.

Still, with Web and mobile technologies creating competition from outside the telco sector, carriers need ways to quickly adapt to technological change – and APIs provide the perfect solution. APIs allow telcos to open up their services for efficient repurposing by internal developers and partner organizations, creating opportunities for being quick to market with innovative new offerings.

Layer 7’s latest eBook 5 Ways Every Telco Can Benefit from APIs provides an overview of how carriers can realize these opportunities. If you visited the Layer 7 booth at MWC, you might have picked up the print version of this handsome document. If not, don’t hesitate to download the electronic version.